各类亚马逊店铺申诉模板

Generic 原因申诉:

Dear Amazon seller support：

Thanks for your concern of our account. We received a notification on Jan. 23rd that our selling privilege has been

removed cause we might sold counterfeit products.We immediately check our listings. (The related item: B0******,

B0******)

Now we confirm that the two specified product are generic(no brand), we have also checked the brand and the

Intellectual Property Rights (especially the Design Patents) on USPTO. It has not been registered in the local

market, for example North America and Europe. The title, brand and description of our listing are mark

as ”Generic” , which means that we never aim at misleading our customer, and we also never mean to infringe the

Amazon Policy.

But as for your well-meaning warning, we will take actions to prevent it happen again:

1. Absolutely, we will see through all the policies and rules about selling on your platform.

2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we

will fix it immediately. We will also not use our seller name for Brand or Manufacturer information

3. We will check all the products we’ve been sold, any complaints or product issues we will solve them in proper way

within 12h in favor of the customer’s right.

4.Before we sell some product, we will confirm the intellectual property of the product. And we promise this will never

happen again.

5.And now our brand is under applying, after Mar .18th ,we can submit the Brand Registration to Amazon, and then we

will sell our own product which have the intellectual property rights as well as our own LOGO and package.

6. If any selling questions, we will consult Amazon for help.

Sincerely, we write this. We will try our best to provide our sales on Amazon.

We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!

Look forward to receive your reply.

Best regards

店铺名

Seller Account: *******@**.com

Store: ******

产品侵权申诉模板：

Dear Amazon,

Thank you for your busy schedule to read this email.

Our selling privileges been removed on April 21, 2015.

Before this, We have received policy warning from Amazon. We were warned the listing ASIN: B00KBUM3HC. Its

intellectual property owner is Zhou Zhou. This product is our own uploaded in 2014, it is not following the sale. About itsownership, we believe that the Amazon’s further investigation.

We know the consequences of infringement. I notice there is no “Rainbow Fox” brand name wall decals on my inventory

but we still received the infringement of the other two warnings, and selling privileges were removed on the same day.

About infringement, We have taken the following improvement measures:

1.We emailed to property owners Zhou Zhou, we said the most sincere apologies for any inconvenience.

2.Check the Free Will of listings again, we has been closed and remove all possible infringement product.

3.We carefully examine and verify its intellectual property rights while creating the listing in the future.

4.Develop our own products and registered trademark, Create own high quality listings.

Review of the growth process of Free Will. Its sales have been rising trend. It contributed to the development of Amazon’s.

It has 300 feedbacks, positive feedback by more than 90%. It’s health indicators are very good. We attentively manage it.

Free Will is really important for us. It poured all of our efforts. We guarantee that don’t violate amazon policy in the future.

Would you please give a chance for us and restore our selling privileges. Please!

We look forward to hearing from you.

Regards

被其他卖家投诉侵权，留下邮箱联系其他卖家：

第一模板：

Dear Amazon seller support,

Thank you for your concern of our account.

I received a notification 20 hours ago that my selling privilege has been removed because of buyer or rights owner

complaints.

I am really sorry for what I did before.

1. I contact the right owner to solve the problem, including:

john@whitaker.law

kevinsoconnell@yahoo.com

minx267@comcast.net

Nightowlsmenageriecrnotice@yahoo.com

marlene@marlenewatsonart.com

audreyjeanne@earthlink.net

kevinsoconnell@yahoo.com, please check it.

I advise them to contact you at notice@amazon.com to withdraw their complaint.

Don’t know whether you have received their withdraw their complaint.2.I will continue nurturing my store. The plan as following:

a.)We immediately check our inventory, you give me asin: B00VJ6KRUC ,B018Q6IABK, B01E2MNPQW ,B01DGTTVBU all no

longer sell, and I deleted all products that may be infringing products, and promise I will not sell any product infringing.

b.)Now I have done some rearch and I know the brand on the website, I am really sorry again.

c.)I have deleted the listings with ASIN: B00VJ6KRUC ,B018Q6IABK, B01E2MNPQW ,B01DGTTVBU, and I will never do such

stupid things again to infringe the intellectual property rights, I swear!

3.The additional details would like to know.

We have devoted tremendous concentration to Sweetyoug. We have received positive feedback from customers. At the

same time, we have learnt a lot selling on Amazon. He just like my young children, I’ll be more developing him well, please

trust me. This time is our first time for being removed selling privilege. It is a huge hit for us.

Beg your please that give us a chance to sell on Amazon again. Thanks for your help.

Looking forward to your reply.

Sincerely,

Sweetyoug

第二模板：

Dear Amazon seller support,

Thank you for your concern of our account.

I received a notification 16 hours ago that my selling privilege has been removed because of buyer or rights owner

complaints.

Your response to me request. you still need more information regarding my plan of action for complaints from rights

owners regarding items that infringe their intellectual property rights

(What you can do:

Contact the rights owner directly to resolve this dispute:

john@whitaker.law

kevinsoconnell@yahoo.com

minx267@comcast.net

Nightowlsmenageriecrnotice@yahoo.com

marlene@marlenewatsonart.com

audreyjeanne@earthlink.net

kevinsoconnell@yahoo.com )

Yes, I many times to contact the rights owners, but they didn’t respond to me, I always tried my best to do it, trust me,

please see the attached(emial01, email02)

I am really sorry for what I did before.

What I can do as following:

1.I have already checked my inventory again and again, I deleted all products that may be infringing products, you can

check it, and promise I will not sell any product infringing.

2.I will update my inventory, will list with new products every day to make my inventory large.Also I will develop moredifferent kinds of products, set up my own brand.

3.I will learn America culture to know clear that famous brand or people, will not let this infringing problem appear again.

4.We will check all the products we’ve been sold, any complaints or product issues we will solve them in proper way within

8h in favor of the customer’s right.

5. If there are sell any questions, we will immediately consult the amazon’s help.

Any additional details I would like you to know:

It is our big fault that we are not so familiar with the rules of the infringement of the intellectual property rights. There are

many on-line shops to have the match selling of wall decals of the product. So we thought that we also have the match

selling with our own.

We have grasped the seriousness of the problem and we will never sell the infringement products.

And I am always actively solve problems for customers. My account been suspended, I recognized the mistake deeply and

correct it actively.

I really hope Amazon team can considering I am a new operator, my team and I pay a lot of effort on it. Beg your please

that give us a chance to sell on Amazon again

Thanks for your time.

Looking forward to your reply.

Much thanks!

Best regards,

Sweetyoug

第三： 已经写给产权人

Dear Amazon seller support,

Thank you for your concern of our account.

I received a notification 4 days ago that my selling privilege has been removed because of buyer or rights owner

complaints.

Your response to me request. you still need more information regarding my plan of action for complaints from rights

owners regarding items that infringe their intellectual property rights

(What you can do

1. Contact the rights owner directly to resolve this dispute:

john@whitaker.law

kevinsoconnell@yahoo.com

minx267@comcast.net

Nightowlsmenageriecrnotice@yahoo.com

marlene@marlenewatsonart.com

audreyjeanne@earthlink.net

kevinsoconnell@yahoo.com )

Yes, I many times to contact the rights owners, but they didn’t respond to me, please see the attached(01,02,03)

I am really sorry for what I did before.

Here are my detalied solutions:

1.I have already checked my inventory again and again, I deleted all products that may be infringing products, you can

check it, and promise I will not sell any product infringing.2.I will update my inventory, will list with new products every day to make my inventory large.Also I will develop more

different kinds of products, set up my own brand.

3.I will learn America culture to know clear that famous brand or people, will not let this infringing problem appear again.

4.We will check all the products we’ve been sold, any complaints or product issues we will solve them in proper way within

8h in favor of the customer’s right.

5. If there are sell any questions, we will immediately consult the amazon’s help

I am always actively solve problems for customers. My account been suspended, I recognized the mistake deeply and

correct it actively.

I really hope Amazon team can considering I am a new operator, my team and I pay a lot of effort on it. Beg your please

that give us a chance to sell on Amazon again

Thanks for your time.

Looking forward to your reply.

Much thanks!

Best regards,

Sweetyoug

Dear Amazon seller support,

Thank you for your concern of our account.

I received a notification my selling privilege has been removed because of buyer or rights owner complaints.

You provided me with the following ASIN:

B00VJ6KRUC ,B018Q6IABK, B01E2MNPQW ,B01DGTTVBU.

I have already deleted all of the infringement listings the moment when I received the performance notification, andnd I

make promise to Amazon, never will I sell any infringing products in the future, I Swear.

In fact I am a new arrival selling on Amazon and I did not mean to infringe the intellectual property rights because I did not

know the picture would infringe the intellectual property rights.

At the same time, I did not receive any warnings from you or the rights owner befor, these days we check my all infringe

notifications again and again, we have made an apologize sincerely to all the following right owner many times:

(1).john@whitaker.law

(2).kevinsoconnell@yahoo.com

(3).minx267@comcast.net

(4).Nightowlsmenageriecrnotice@yahoo.com

(5).marlene@marlenewatsonart.com

(6).audreyjeanne@earthlink.net

(7).kevinsoconnell@yahoo.com

Previously, my shop operated according to amazon’s policy. Sales is good, and has received the customer high praise, you

can check it. This is our first time to download this picture from Zazzle and also only downloaded once. We are really sorry

for which we really do not know it could infringe the property rights to others. We did not receive any warnings and letters

from you and the rights owner as well.

Then I’m going to provide you a detailed plan on that how to resolve this issue and comply with Amazon policies as

following:

1: I have made a sincere apology to the rights owner as soon as we got the notification from you, and he have not replied

us yet. We promised that we will not made the mistake again. trust me:)

2: I have reviewed all the listings in the “Manage Inventory”and have deleted the listings which may cause infringing to

other rights owner. I will upload my own design products in the future.

3: I will not copy any pictures directly from Zazzle and any other website. I will not steal picture from internet, I have hired

a professional designer to design products, this you can rest assured.For what still don’t know, we guess that there still have lots of potential, may be infringing items, maybe amazon yourself

also don’t know it is infringe item in the future, for such products, we will take some measures as followed:

a.) When we see some uncertain items, we will consult Amazon for assist at the first time, if amazon reply us we can’t list it,

we will accept your suggestion. If you reply us we could list it, we would not list it at once, we will put the listing’s tittle on

the Google.

b.) We hope that we can get more cognition in infringing artworks,we intend to enhance communication between us and

peers, I know some my friends who also sell on the amazon,for infringing, We are going to do a sharing of infringing

information

I always work hard managing my only one store. I have paid the tremendous concentration on my store. You can see my

account health is good.

Thank you very much for giving us the chance to find out the mistakes and correct them.

Could you please reinstate our selling privilege?

If there is any more needs to be corrected, please let us know and we will correct it.

Thanks for your help.

Best regards,

Sweetyoug

申诉模板

1. ODR 太高

Dear Amazon Seller Performance Team,

We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon’s and our own

standards of quality.

I believe it is mainly because of our inadequate communication that we have recently seen two A-Z guarantee claims

which have resulted in our ODR exceeding the performance target of <1%.

Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation,

obviously, the two complaints are nightmare during the period without order.

Plan of Action: We are taking the following steps to improve our performance:

1. Review all of products to make sure that the pictures and descriptionsare accurately match with our products.

2. Most importantly, we will complete the investigation more quickly and proactively（within12 hours） to any problems

with customer orders to keep our customers more in formed and help prevent A-Z guarantee claims as much as possible,

then replacement or a full refund will be done within 24 hours.

3. In addition, we will more aggressively monitor our performance metrics toassure we are meeting the standards set by

Amazon and our own standards of quality customer service.

2. 新账户被封I understand that recently our performance as a seller on Amazon.com hasfallen below both Amazon’s and our own

standards of quality. I believe thereare two main reasons this has happened:

Disorganization in our inventory management has resulted in lateshipments and, even worse, unavailable items.

When late shipments and unavailable items have occurred our response tohas been too slow and communication with

customers has not been adequate.

I believe it is mainly because of our inadequate communication that wehave recently seen an increase in customer A-z

guarantee claims which hasresulted in our order defect rate exceeding the performance target of <1%.

Plan of Action: We are taking the following steps to improve ourperformance:

Improve inventory control by reducing the number of items offered untilwe have systems in place to more adequately

handle the number of orders we arereceiving.

Most importantly, we will respond more quickly and proactively to anyproblems with customer orders to keep our

customers more informed and helpprevent A-z guarantee claims.

In addition, we will more aggressively monitor our performance metrics toassure we are meeting the standards set by

Amazon and our own standards ofquality customer service.

In evaluating our selling practices, we found a mistake in our inventoryupload file.

Our Plan of Action:

Our inventory file has been reviewed. All misclassified condition items havebeen re-categorized to follow Amazon’s

Condition Guidelines. Entire inventoryhas been deleted from Marketplace to reflect all changes. All of our

vendors’inventory will be reviewed before adding to our inventory. Please let us knowwhat should be done to reinstate our

account, we are looking forward to hearingfrom you.

3. 通用版本

To whom it may concern,（正确版本）

We are contacting you regarding our seller account suspension. We realizethe delays in shipping orders has not complied

with Amazon’s performance targetof less than 4%, nor our target of less than 2%.

We have reviewed our fulfillment procedures and have determined the twoareas that need to be addressed:Shipment

Creation and Inventory Availability.

We realize we needed additional support for managing fulfillment for ourAmazon orders. To achieve our goal of more than

98% on-time shipping wehave added additional staff to support the sales person in our retailstore who handles Amazon

fulfillment. This will allow us to have packagesprepared and ready to ship more efficiently.

To address inventory availability issues we have consolidated our Amazoninventory into one location to speed shipment

creation. Having all Amazoninventory at one location will eliminate delays in getting product out by theExpected Ship Date.

Thank you for considering this appeal.4. 其他申诉模板

Thank you very much for your prompt, we re-check our according to your prompt.We have two bad reviews and four

return requests, one being processed. Mainly because of the wrong size, wrong color, not on time delivery, poor quality

and

other

issues.

Their

order

numbers

are

202-3432475-6837102,

204-2020887-5193913,202-9774380-3416336,205-6166120-1655511, 206-6571892-9434760.

In order to avoid this happening again, we will take the following actions.

1, we have closed ASIN: B01DU415F6, according to customer feedback, this dress has a lot of problems. If there is a

customer complaints this item again, we will compensate.

2, for customer complaints clothing size is not accurate, we will improve our measurement methods to provide more

accurate data and to remind the customer about the size is too large or too

small.

3,for poor quality of the clothes, we will replace the supplier, strictly control the quality.

4, for sending wrong goods, we will send staff to increase the number of checks to avoid the wrong color, size, and

the use of transparent plastic bags in order to better check to ensure that meet

customer orders

requirements.

5, in the product editor above, we will be more detailed description of the various characteristics of the product so

that customers better understand our products.

6, for customer complaints, we will be more active communication, to meet all the reasonable requirements of

customers.

The problem is mainly due to the lax regulation of our company, we have organized staff to carry out profound

introspection, has asked them to understand the relevant policies of the Amazon to avoid the recurrence of the same

problem.

Best Regards

侵权申诉模板：

D

offering items that may infringe intellectual property rights or may be inauthentic

Shenzhen Chaoyuan Technology Co.,LTDHello,

You currently may not sell on Amazon.com because you are offering items that may infringe intellectual property

rights or may be inauthentic. Examples of these items are at the end of this email.

Funds will not be transferred to you but will stay in your account while we work with you to address this issue. If you

have any open orders, please ship them.

You can see your balance and settlement information in the Payments section of Seller Central. If you have questions

about those, please write to payments-funds@amazon.com.

To sell on Amazon.com again, please send the following information to pq-review@amazon.com:

— Copies of invoices, receipts, contracts, delivery orders, or authorization letters from your supplier issued in the last

90 days. The quantity of items shown should match your inventory.

— If you are not the brand owner, provide an authorization letter and a complete set of documentation, including

authorization letters, to prove a valid supply chain.

— If you are the brand owner, provide a copy of the brand registration certificate, and business license or personal

identity card.

— Any additional details you would like us to know.

You can send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered. You may remove pricing

information, but the rest of the document must be visible. We will maintain the confidentiality of your supplier contact

information.

We will review your information and decide if you may sell on Amazon.com again. If you do not send the required

information within 17 days, we may not allow you to sell on Amazon.com.

To learn more about our policies, search for “Amazon Anti-Counterfeiting Policy” and “Intellectual Property Violations”

in Seller Central Help.

To

talk

to

someone

about

this

email,

ask

our

Seller

Support

team

to

contact

you

(https://sellercentral.amazon.com/hz/contact-us/performance).

————————————-

“Generic”: B01N209RN5 B01NBSE51K B01MZ7PERS B01N32JV1C B01NARVTA0 B01N2118TM

————————————-

Sincerely,

Seller Performance Team

Amazon.com

http://www.amazon.com

尊敬的亚马逊卖家支持中心：我们是 Amazon 平台卖家：SUKER Store， 上周我们收到平台提示，我们的账号因为销售不活跃原因，处于停用状态。

我司因为初次入驻亚马逊平台，且因为 12 月 18 号之前，平台不允许我们发送 FBA 库存，故现阶段我司仅上架极小部分产品，一方

面是为了观察亚马逊消费者的消费需求，

另一方面是为了通过用户反馈意见进行产品生产线的调整升级，故前期的账号不活跃现在是在我司的销售预期之内。

现我司已了解部分客户反馈需求，同时对于亚马逊消费者的偏好有了一定程度的了解，下一步我司将于 12 月 18 号之后采用 Amazon

平台的 FBA 服务，

力求将最优质的产品和最完善的购物体验提供给消费者，故请求亚马逊平台对我司账号进行激活处理，以便我司准备下一步的 FBA 发

货及重点产品的上架安排

商祺

SUKER Store

Dear Amazon Seller Support Team:

Here is SUKER Store in Amazon,last week we received a notice said : “Due to lack of sales, your Amazon seller account

is inactive.” ,so now we contact you to help us reactivate our account.

As for the “Lack of sale”, that’s because we can’t use the FBA sevice before Dec.18, so in the meanwhile we just

upload some of our product and try to find what kind of product the customer like and we can also improve our product

so that we can afford our high quality and

professional sevice for our customer after we use the FBA (we will definitely carry out after Dec.18)

So now we sincerely ask for your help, please tell us how can we do to reactivate our account so that we can go ahead

with our next step.

With best regard.

SUKER Store申诉往来邮件模板：1.侵权申诉模板

Dear Amazon,

Thank you very much for giving me a chance to appeal the removal of our Amazon selling privileges .Please see our

following information.

Our selling privileges has been removed by Amazon on August,11th,2016. Amazon removed our selling privileges

because some of our listings violated related Amazon policies,especially infringed intellectual property rights of some

rights holders.

First,we apologize…

Second,…

Third,as for the violated brands ********and violated ASINs:*******…

1.Why Amazon removed our selling privileges

1.1 Amazon thinks those products are related to brand intellectual property violation…

1.2 Everyone should respect other rights holders’ legal interests…

2.How we solve the problem and prevent the mistakes happen again

…

2.1 …

2.2 …

2.3 …

2.4 …

2.5 …

2.6 We apologize to the rights holders and to Amazon with our sincerity on behalf of our whole company again. We

promise we correct our mistakes. Please trust us and give us a chance.

3.Additional information we let Amazon know

We are a new company.

1)…

2)…

3)…

4)…

We have supplied the essential materials …

Best Regards

******（店铺名）

=======================================================================

===============

2.ODR 过高，导致自发货权限被取消及移除销售权限的申诉模板

Dear Amazon Team,Thank you for giving us a chance to state our detailed and plans about precise solutions regarding shipments. We will

show you how we resolve this kind of problems in the future. Please investigate us because it is Amazon’s rights. We

have a confidence in becoming a good seller when we avoid defects later.

1,Why our account is locked

…

…

…

2,How to correct the problem

2.1…

2.2,We will make a better inventory management to avoid the occurrence of any short supply.

2.3,We will confirm dispatch every day and do our best to decrease the Late Dispatch Rate, improving our account

performance to a large extent.

2.4,We will increase the ability to handle emergencies, such as power failure which can lead to no access to Internet.

2.5,We will …

3,How to avoid this problem in the future

3.1,…

3.2,…

3.3,We will inform customers of the latest delivery news so that they can know about the status of the items they buy.

Moreover, we will …

3.4,As for the delivered but non-receipt items, we will communicate with customers positively and apologize to them

first to acquire their forgiveness. Moreover, we will…

3.5,As a new seller who lacks selling experience on Amazon, we will …

3.6,We will spend much time on inventory management,…

3.7,We will choose FBA as our shipping delivery which can decrease the rate of complaints to a large extent. We will…

3.8,We are …

4,About our currency metrics

As for our currency metrics, we will obey all Amazon rules and regulations to build a healthy account. We will …

5,Our information:

Thank you very much to give us a chance to show our detailed plans about how to prevent complaints and other

problems. We will … We are looking forward to your news. We are happy to provide any other additional information

as you request. Furthermore, may you have a good day.Best Regards

******（店铺名）

=======================================================================

==

3.Generic 侵权申诉.（此模版已成功申诉三个案例）

至于 Generic 侵权这个梗，咱们先看看亚马逊官方对于 Generic 的相关解释：

Brand information allows customers to determine the model and brand of the product they may purchase. These fields

improve the accuracy of your data listings and help customers discover your products. Typically, Brand is the best

identifier for a product, but occasionally Manufacturer is used (more common with furniture). We request that you fill

out both fields: Brand & Manufacturer.

需要注意的是：不要在 Brand 和 Manufacturer 那里直接填写自己的店铺名，这是亚马逊不允许的。非品牌或者白牌产品，在 Brand

那里填写 Generic，这是亚马逊的官方规定。另外，Generic 这样的词也是不可能被注册成功的，因为这类词根本不符合注册的标准。

好了，那就见招拆招，被亚马逊判为 Generic 侵权了到底如何申诉呢：

1，向亚马逊说明自己 Brand 那里填写 Generic 是按照亚马逊要求来的，自己并没有违规也没有侵权。

2，按照亚马逊要求，提供相关的发票和资料，要什么提供什么。

3，再次重申，自己是个诚信卖家，不会违反亚马逊规则，请求亚马逊给自己一个客观公正的评判。

当然，申诉的时候，态度诚恳一点，语气温柔一点。就算亚马逊虐我千百遍，我依然待亚马逊如初恋。

Dear Seller Performance Team

Thank you very much for your attention.

After receiving your letter,we have carefully examined our products.We found that we did not exist violations.The

reasons are as follows:

First of all,

Generic in English is intended to be “generic,not registered, non-patented”.Brand Name is a required item when we

release the products.And we fill the “Generic” as the brand name because it is said that”If your are not listing a

branded product, use “Generic” in the brand attribute” on Amazon official website.

Strictly speaking,some neutral terms,no significant meaning of the words and some industry terms…

The so-called “Generic” involving trademark infringement is entirely accidental injury.

…

…

…

Sincere Regards******（店铺名）

=============================================================

4，新注册亚马逊账号，一经完成注册，登陆时显示密码错误，无法登陆或者直接被拒绝注册的申诉

直接给站点的绩效团队发邮件申诉，只需说明注册完就无法登陆或者拒绝注册，请求恢复账号即可，其他无关的话题一概不提，基本

上都可恢复。

另外，新旧账号的登陆密码不要图省事都用一个，很容易造成关联。

以上内容来自网络， 大家自行甄别.